Enhancing brand value

This white paper is about case studies. This  white paper also addresses key issues involved  in creating a case study such as; the need for  a case study, how case studies are used to  showcase the problem-solving abilities of an  organization and it also underlines the role of the case study as an effective marketing tool.

What is a Case Study?

A case study is a practical account of a situation that was complex and mostly involved a burning  issue of conflict that was resolved by the organization facing it. A case study is a narrative about  how an organization that faced a complex issue overcame the situation tactfully using both internal  and external resources. The core feature of a case study is the holistic approach adopted  by an organization to solve a conflicting issue while encompassing the relevant details.  Though creating a case study can be a daunting task, it is created using relevant information  from an actual situation faced by an organization for example; an organization can create a case  study that emphasizes about how it tactfully resolved a labor dispute or how an ingenious  method was applied to tackle a potential industrial hazard. Summing it, in short, a case study  can be considered to be of supreme value if:-

• it narrates a genuine situation in a thoroughly appealing manner   
• it highlights a highly stimulating issue
• the situation is truly conflicting   
• it evokes empathy in the mind of the reader   
• the situation couldn’t be resolved in an obvious manner   
• the narrative is succinct and precise