Today many firms invest heavily on advterismenet to market their product with every consumer through TV or print media, or interactive media such as the World Wide Web. However, many struggle to look at the effectiveness, whether the budget being invested for the advertisement are expecting specific results, based on their goals or worth for the more invested?. We underatnd that clients expect proof, and, for the most part, that proof must lead to or actually produce sales. At guires, we identify three broad dimensions such as strategy, creativity and execution for effective advertising. We use various models to examining advertisment effectiveness such as ANN model, backpropagation ANNs (forecasting of advertising and promotion impact), Marketing Decision Support System (MDSS), and other models.