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Healthcare Market Research Services

Globally, the economic and competitive environment is totally reshaped by some of the critical drivers and include possible development in emerging markets, developing the number of competitors, decreasing e-commerce development, rapid improvement in information and communication technologies, low income segment or BoP, reducing life cycles of product, high cost of R&D and the development of new product and increasing the novel target segments categories. All the above changes have influenced the healthcare industry especially when the industry is experiencing a new wave of opportunity.

Understanding the need and market potential, we provide end-to-end research, development, and marketing services to healthcare companies through partnership models that provide access to high-quality content and a global team of industrial experts. We serve the wide range of healthcare segments including pharmaceutical industry, medical equipment and supplies, healthcare service industry, biotechnology industry, alternative medication industry, dietary supplement industry, hospital furniture industry, medical instrument industry, medicated personal care product industry, laboratory equipment industry, food and beverage industry, and wellness market.

Our Approach

We analyze that world healthcare market discusses key players and identifies trends impacting the healthcare market. We work with fortune 500 companies and also smaller and start-up firms to sustain in the healthcare market. We conduct both primary and secondary research integrated with qualitative and quantitative research methodology to identify right insights on the current opportunities and also the threats within the industry. We perform research with the participation of doctors, nurses, pharmacists and other related allied health care professionals.

Our offerings

Healthcare Industry & Market research

  • Market Analysis
  • Market size
  • Market drivers and challenges
  • Patent analysis
  • Company profile
  • Competitive analysis
  • Forecasts and trends of technology for diagnosis, treatment, and prevention of illnesses and condition
  • Computer assisted surgery

Employee retention, support satisfaction, and workload level. We work with healthcare professionals. Specifically with physician assists, counselors, nurse practitioners, certified nurses, physicians, healthcare administrators, outreach workers and volunteer’s

  • Physician survey
  • Employee engagement surveys
  • Satisfaction surveys
  • Population-based surveys of patients with chronic and various physical conditions
  • Research on community perceptions about hospital facilities and physicians with focusing each geographic market
  • Advertising effectiveness program and return on investment analysis
  • Online focus groups

Specific healthcare market research services are undertaken by Guires experts

  • Quantitative and qualitative telephone interviewing
  • Physician diary studies
  • E-survey hosting
  • Focus groups
  • Face-to-Face interviewing
  • Telephone and online respondent recruitment
  • In-depth telephonic interview
  • Analysis, interpretation, and presentation of data
  • Wide access to experts including nurses, allied health care professionals, physicians in both primary, secondary and tertiary care

Experience in Interviewing the following expertise

  • Primary Care (e.g. Practice Nurses, Retail Pharmacists, GPs, Practice Managers)
  • Secondary care (Consultants, hospital pharmacists, hospital management, secondary care nurses, associate specialists, specialist’s registrars)
  • Patients (not limited to Diabetics, Heart patients, Parkinson’s patients, pregnancy, cancer patients, osteoarthritis, epilepsy)

Other services for healthcare providers and managed care organizations

  • Physician employee satisfaction surveys
  • Physician referral market research
  • Healthcare professional employee satisfaction surveys
  • Health systems and hospital product and concept development
  • Inpatient and outpatient satisfaction surveys
  • Patient-focused quality of care surveys
  • Patient segmentation analyses
  • Loyalty and satisfaction research
  • Longitudinal patient loyalty and satisfaction tracking studies
  • Analyzing market potential for hospitals and wellness

Pharmaceutical and clinical trial research

  • Diseases, condition, and chronic illness patient surveys
  • Prescription and over the counter medication patient satisfaction and word of mouth surveys
  • Prescription and over the counter medication physician surveys
  • Prescription and over the counter medication patient surveys
  • Prescription and over the counter medication price sensitivity surveys
  • Prescription and over the counter medication advertisement effectiveness testing and tracking

Medical product and device research

  • Medical product and device distributor sales, repair and maintenance surveys
  • Medical product and device consumer loyalty and satisfaction tracking studies
  • Competitive intelligence data collection, analysis, and assessment
  • Medical product and device consumer shopping behaviour
  • Medical product and device finance satisfaction
  • Medical product and device manual
  • White paper and case study
  • Marketing collateral development

Academic support services

  • Secondary research supports for R&D departments
  • Grant proposal writing
  • Healthcare training support
  • Biostatistics
  • Technical writing: research papers and white paper development
  • Manuscript writing

Market research on Health and Wellness Products

Food and beverage sector possess enormous opportunity in both emerging and advanced regions. Our team has capability and expertise in analysing the opportunities and challenges within the sector based on the primary and secondary research methodology and analysis. We monitor the industry, trends, identify key growth, opportunities and threats to develop the sustainable and successful business strategies.

Specific focused on

  • Beverages
  • Packaged foods
  • Food intolerance
  • Fortified / functional beverages
  • Fortified / functional packaged food
  • Naturally healthy beverages
  • Organic beverages
  • Organic packaged foods
  • Organic foods

Market research on Medical Diagnostic Equipment’s

Globally, the medical Imaging Industry consists of equipment used for medical diagnostic imaging. This consists of equipment such as X –Rays, CT & MRI Scanners, Ultrasound Scanners and PET scanners, etc. Each of these can be classified as separate Imaging modalities depending on the anatomical/biological area of Interest.

The equipment is widely used in the detection and diagnosis of disease conditions to analyze the internal anatomy/biology of the human body. Thus, this equipment is widely used in the Healthcare facilities and diagnostic imaging centres in the Healthcare Industry sector

Our offerings

  • Development of new models for both innovative and economic aspects (disruptive and frugal innovation)
  • Current service strategies (Service satisfaction)
  • Customer characteristics of Healthcare Market
  • Healthcare Market sub segments and its characteristics (through secondary data) through four Ps of marketing such as product, price, place and promotion as awareness, availability, accessibility and affordability
  • Unique challenges that a company faces when building marketing channels (distribution / supply chain)

Healthcare Marketing and Sales lead generation Program

  • Healthcare Market collateral and content development for YouTube, Blog
  • Healthcare Website development
  • Healthcare information management systems
  • Customer interaction Services
  • White paper and case study
  • Social media (SM) monitoring and customer service through SM
  • Healthcare product review

We worked on the following therapeutic areas

  • Acne
  • ADHD
  • Allergic Rhinitis
  • Angina
  • Asthma
  • Bipolar Affective Disorder
  • Breast Cancer
  • Diabetes
  • DPNP
  • DVT
  • Eczema
  • Epilepsy
  • Erectile Dysfunction
  • Hypertension
  • Heart diseases
  • HIV
  • Lung Cancer
  • Neuropathic Pain
  • Obesity
  • Osteoporosis
  • Parkinson’s Disease
  • Prostate Cancer
  • Psoriasis
  • Respiratory
  • Restless Leg Syndrome
  • Rheumatoid Arthritis
  • Schizophrenia
  • Thromboprophylaxis
  • Urinary Incontinence







The Advantage of Guires

  • We have established a firm hold the healthcare sector where to have more than 15+ years of experience in handling healthcare search.
  • We have deep understanding of the needs of the medical community and capability to work in all the specialist’s area
  • Even with technologically complex matter, we have a thorough knowledge and understanding
  • Our interviewing team is exposed to various training including research methodology and statistics along with practical exposure which ensures to obtain a right answer for your question.
  • We can able to provide the results in a quick turnaround time.
  • We offer both qualitative and quantitative studies, and all our processes are technology integrated therefore you can ensure the speed and accuracy

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